An Experience Like No Other: Stella Artois’s 9 steps to Belgian Beer Bliss

Drinking beer has been one of the most popular social activities among Filipinos for many years now. And Stella Artois, a 600-year old Belgian brand named as the most sophisticated beer in the world, brings this experience further up a notch with its nine-step pouring ritual.

According to Booze Online Inc. Marketing Head Chester Cabrera, this nine-step beer pouring ritual, which is a dance between the Chalice and the Draught Master, is designed to deliver the full-bodied, authentic flavour of Belgian beer. With the strict set of standards in beer pouring followed by this time-honoured ritual, it is guaranteed to bring the exquisite bitter beer flavour that people have always loved.

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It might be worth trying out this nine-step ritual to ensure making the most out of the Stella Artois experience:

Step 1: Purification

The ritual begins by giving the signature Stella Artois chalice a cold-water bath, letting it reach the same temperature as the beer. For Stella Artois, the glass is a chalice designed to offer the authentic taste and aroma of the beer.

Step 2: The Sacrifice

In a single swift motion, the tap is opened but the first drops of beer are drained away—a sacrifice to guarantee that each drop poured into the chalice delivers the freshest taste.

Step 3: The Liquid Alchemy

The chalice is held at a 45-degree angle to ensure that the beer circulates as it enters the glass, resulting in the perfect combination of liquid and foam.

Step 4: The Crown

As the beer pours, the chalice is gracefully straightened and lowered to form a perfect foam, which seals the beer’s freshness by preventing the exposure of liquid to air.

Step 5: The Removal

Here, a smooth and fluid exit is guaranteed by closing the tap quickly and removing the chalice to avoid any last drops from entering.

Step 6: The Beheading

The head is trimmed using a foam cutter at a 45-degree angle. This ensures that your glass of Stella Artois is void of large, loose bubbles that can speed up the dissipation of the foam.

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Step 7: The Judgement

The final head serves as a protection that keeps the freshness the beer. Its thickness must be three centimeters (two fingers) to ensure that the flavors are locked in.

Step 8: The Cleansing

The chalice is dipped in cold water to rinse the outside. The result is a neat, brilliant-looking chalice that is pleasant to hold.

Step 9: The Bestowal

For full appreciation, the chalice is placed on a coaster with a drip catcher at the base. This caps off the ritual with a perfectly served glass of Stella Artois for a Belgian beer bliss.

Meet Pinoy Belgian beer bliss masters

Last June 22, Stella Artois held the 2nd Draught Masters Competition at Fairmont Hotel in Makati. The competition brought together bartenders from various restaurants, bars, and hotels to demonstrate their expertise in performing the nine-step pouring ritual. Jason Laurio of Pablo’s Bistro, Shiela Roa Poderanan of Draft Gastropub Ortigas, Michael Angelo Mallari of Draft Gastropub Greenbelt bested 20 other participants and emerged as the top 3 performers.

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Photo above shows (L-R) Laurio, Poderanan, and Mallari showcasing their skills during the Philippine leg of the Stella Artois Draught Masters competition.

Laurio, Poderanan, and Mallari will be representing the country as finalists in the Draught Masters regional competition to be held in Bangkok, Thailand.

 

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The New Excitements at the North: Seda Vertis North and Ayala Malls Vertis North

Those who live at the north side of town and those who love exploring the Metro will be thrilled to know that Ayala Land, Inc. (ALI)’s two newly opened projects-  Seda Vertis North and Ayala Malls Vertis North.

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Within its 30-hectare masterplanned, mixed-use estate, Vertis North, ALI combines an offering of seamless hospitality at par with global standards and a destination that delivers a hip lifestyle experience that can make people more alive – taking the quality of life a notch higher Quezon City central business district, a city that’s already progressive.

The developer of sustainable estates envisions Vertis North asturns 45 hectares of vast land in northern Metro Manila into a master planned, mixed-use, and sustainable development that nurtures, inspires, and energizes enterprise. It is a dynamic engine for growth that offers a diverse mix of retail, office, residential, hotel, and entertainment facilities.

“As an enterprising city, Vertis North will be the home of Seda Vertis North and Ayala Malls Vertis North to fulfill the promise of developing a regional gateway to the north and a growth accelerator for every scale of business, among other things.” Jay Teodoro Head of Vertis North Estate .

The addition of the hotel and mall in the estate is a welcome complement to the rising residential towers in the area by ALI brands Alveo and Avida.

“As an enterprising city, Vertis North will be the home of Seda Vertis North and Ayala Malls Vertis North to fulfill the promise of developing a regional gateway to the north and a growth accelerator for every scale of business, among other things.” According to, Jay Teodoro Head of Vertis North Estate .

Seda Vertis North: A Seamless Hotel Experience in Quezon City

Taking hospitality to new heights for the northern community, ALI introduces Seda Vertis North, the largest of its homegrown chain of hotels.

Designed to be the hotel of choice in Quezon City, Seda Vertis North is a 24-story hotel development that features upscale facilities for business, leisure and social events. Combined with warm  service following global standards of hospitality, it appeals to discerning foreign and local business and leisure travelers.

“Seda Vertis North is thoughtfully designed and conceptualized to weave destination, service, and value into an exceptional hospitality experience that complements the district’s active atmosphere,” says Al Legaspi President and CEO of Ayala Hotels and Resorts Corp.

Being at the center of convergence, Seda Vertis North just a few steps away from lifestyle shopping malls such as Ayala Malls Vertis North and TriNoma.

All of its 438 guestrooms, ranging from deluxe room, club room, premier room, suite, and presidential suite, are designed to provide the utmost hospitality and service guests deserve. Guests traveling for business or leisure can find everything they need to enjoy their stay with in-room amenities that include a 42-inch LED HDTV with cable channelsa complimentary WiFi and internet access, and a mini-bar, among others.

A wide selection of gastronomic experiences will delight those with a penchant for good food. Among these are Misto, an all-day dining restaurant that offers a medley of international dishes and local favorites, a Chinese restaurant that serves universal favorites as well as signature specialties, and a rooftop bar that features a spectacular view of the city’s skyline.

Other facilities and services include airport and city transfers, ballroom and meeting rooms, clinic, club lounge, gym, lifestyle manager assistance, parking, spa, swimming pool, valet and more.

Ayala Malls Vertis North introduces country’s first millenial mall

Leisure enhances people’s quality of life. Thus, ALI ensures that the pleasures of recreation and entertainment will make the community of Quezon City feel much more alive with Ayala Malls Vertis North.

“We’re proud to say that the Ayala Malls Vertis North is the first millennial shopping complex. It’s a hip-lifestyle community center designed for the northern community that is free-spirited, wired, and socially active,” explains Rowena Tomeldan Head of Ayala Malls. “It is a place of ultimate leisure and entertainment that fuses advanced technology with art and passion to create a series of exciting innovations.”

Since Ayala Malls Vertis North is positioned to be the trendsetter for modern fashion, food, and fun in Quezon City, new mall and shopping experiences are expected to happen here. These are done by introducing a mix of uniquely conceptualized anchors—Japan Town, Korean Town, and Urban Turf.

Mall-goers can experience the latest cutting-edge technologies such as holograms and augmented realities at the Japan Town, where dining and retail meet interaction and creativity. South Korea’s busy streets was brought to the mall through the Korean Town, an eccentrically-futuristic area that will feature Korean retail and dining concepts. Lastly, the Urban Turf is the home of food parks, start-up concepts, and techie entertainments for the most adventurous and experiential generation. It will be known as the go-to place of millennials.

The mall is highlighted by retail giants such as H&M and Uniqlo together with an assortment of experiential dining venues all within a gross leasable area  of  approximately 40,249 sqm.

The Philippines’ largest movie screen with two private skyboxes and two other recliner seat cinemas provide a new level of film viewing experience. All three cinemas are equipped with top-of-the-line Dolby Atmos technology for the best graphics and sound systems.

Culinary experiences can also be more gratifying at the mall’s Green Strip, as it features an exceptionally-designed lush area with water features in between restaurants with alfresco dining and hip-fashion brands.

Both Seda Vertis North and Ayala Malls Vertis North provide new lifestyle experiences and excitements to the northern community as well as nearby residents, office workers, and travelers. These are all anchored on ALI’s vision of creating innovative developments that endeavor to enhance the quality of life of Filipinos not only at present but well into the future.

 

Fun with Optical Illusion Art: Miracle Art Museum

If you’re looking for a fun kind of photo shoot that you and your friends and loved ones will all enjoy doing, you can check out Miracle Art Museum located in Circuit Makati.

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With Miracle Art, you’re not just viewing work of arts from a safe distance. You get to interact with them because plain paintings are expressed as three-dimensional arts. Let your imagination flow freely as you have enjoy directing each other and acting out funny poses at Miracle Art.

Just check out some of our own pictorial:

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Come and take my hand!

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Look over there!

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Let’s see if the water’s cold

 

Entrance is Php200.00 for adults. It’s pretty affordable fun, don’t you think? It’s open 10:00am to 9:00pm daily.