SM Celebrates a Season of Magic

Ber months in the Metro means Christmas can be felt almost everywhere already! Just recently, a friend of mine invited me to SM North EDSA to witness SM’s Christmas season launch. If you’ve lived in the city long enough, you’re most likely already familiar with SM’s Christmas light parade and weekly fireworks display. Well this year, SM kicked it up a notch by holding its biggest Christmas launch yet with some of the world’s most popular and loved cartoon and toy characters.

The celebration started with SM North EDSA’s unveiling of its Christmas centerpiece. Dubbed “A Season of Magic”, SM North EDSA showcased various Disney characters like the two most famous duo, Mickey Mouse and Donald Duck. The mall’s centerpiece, the Disney Village, is definitely worth visiting. It will truly delight kids from all walks of life and bring out the child in every adult – I know because I felt that way when I was there.


To add more spirit to the celebration, the Manila Philharmonic Orchestra together with the Mandaluyong Children’s Choir performed music from well-known Disney ballads such as Beauty and the Beast which made me nostalgic about my childhood. They also invited Morissette Amon to perform.


And since Christmas is the season of giving, SM gave specially selected less fortunate children from a selected beneficiary to personally meet and have photos taken with Mickey and Donald. They were also given the first sneak peek of the Disney Village.

Check out the Disney Village:




IMG_20151106_172215.jpgMickey and Donald with SM and Disney executives

Elsewhere in other SM Malls, grand Christmas centerpieces were also launched featuring themes and characters from Disney, Disney Pixas, and international to brands such as: Frozen, Barbie, Cartoon Network, Toy Factory and 100 Elves, Snoopy and Charlie Brown, Nickelodeon, Disney Princess, Disney Junior, Adventure Time, Lego Christmas Adventure and Sanrio Holiday.

These characters and centerpieces are available for all SM mall goers to see, have selfies or groufies taken with family and friends, for free all throughout the Christmas season.

To find out the complete schedule of upcoming holiday activities, visit SM’s official Christmas microsite, follow its official social media accounts on Facebook, Twitter, and Instagram and get an insider access to all the fun happenings at SM Supermalls nationwide through Viber. Shoppers can actively share their holiday merriments inside the SM Supermalls by posting their photos on social media and adding the hashtag #MerrySMChristmas2015.


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